Stationary bike company Peloton— facing a stock drop after its product was tied to the fictional death of a beloved Sex and the City character — responded swiftly and effectively Sunday with a new ad that revives the character, or at least the actor that plays him, for “another ride.”
Ryan Reynolds, who narrates the ad, shared the 30-second commercial on Twitter with an “Unspoiler Alert” warning. The video stars actor Chris Noth, a.k.a. Sex and the City’s Mr. Big, who dies of a heart attack shortly after riding the stationary bike during a class hosted by his favorite trainer Allegra, played real life Peloton instructor Jess King.)