The wristband uses the "slightly uncomfortable stimulus of shock" to help you break bad habits, reduce cravings, and wake up early. The device sells for about $200 and connects to an app on your iPhone or Android.
Its Amazon listing claims that over 50,000 people have used it and Pavlok states emphatically that its device is not just about getting an electric shock, it utilizes 80 years of science-backed aversion therapy studies.
Aversion Therapy is described as - a type of behavior therapy designed to make a patient give up an undesirable habit by causing them to associate it with an unpleasant effect.
On their website, Pavlok claims that 75% of smokers who used the device quit smoking in as few as 5 days and after 6 months were still not smoking, AND that 80% of nail-biters had the same results.
Other examples of bad habits Pavlok can help you break: hair touching, negative thinking, procrastinating, eating sugar, spending too much money, and more. The device also aids in helping develop good habits, like training your body to wake up on its own, keeping you on task, and maintaining a positive outlook on life.
The company also offers the Shock Clock 2, designed to help you get up and out of bed instead of hitting the snooze button repeatedly.