On Thursday, candy maker Mars, Incorporated announced that their beloved M&M's characters would be getting a makeover in 2022, with "a fresh, modern take" on their design and "more nuanced personalities to underscore the importance of self-expression and power of community through storytelling." Their new look will help bring the characters into a "more dynamic, progressive world," Mars said. "We took a deep look at our characters, both inside and out, and have evolved their look, personalities and backstories to be more representative of today's society," a brand representative explained. "As the world changes, so do we."
The changes are rolling out across M&M's digital marketing now and will be incorporated into the brand's packaging throughout the year.