The king of beers celebrates Father's Day by "toasting stepfathers who love their stepchildren like their own" and it's a tearjerker. The short film lets three adults share their story alongside their stepdads and culminates with them asking to be legally adopted.
On their YouTube channel, Budweiser, wrote "Stepfathers embark on a difficult journey when it comes to building a relationship with their stepchildren. Although there are often ups and downs, many stepchildren grow to consider their stepfather one of the most important people in their lives. So this Father’s Day, Budweiser is shining an unexpected light on fatherhood by toasting stepfathers who have risen to the occasion and owned their roles as fathers.
The company is making $1 donations to the Step Family Foundation for each story shared on this social media post (up to $10,000).
I don't care who you are, this ad will get you right in the feels. To all the amazing men and women out there who have stepped in and stepped up to parent kids, thank you and Happy Father's Day.
Video: Budweiser