Mattel airs commercial to targeting fathers during Sunday's NFL playoff game. That message: Ream men play with Barbies.
“Sundays are always football, and now that gets interrupted with, uh, a little Barbie time,” one of the Dad's said in the commercial.
The ad is part of the doll-maker's "You Can Be Anything" campaign and stresses the importance on spending time with your children.
"Time spent in her imaginary world is an investment in her real world," the commercial concludes.
The video has since gone viral as well as the hashtag #DadsWhoPlayWithBarbie