The internet is offended once again. This time it's because of this new Pepsi commercial featuring Kendall Jenner.
Critics are accusing the drink brand of appropriating a nationwide protest movement following police shootings of African Americans.
If the Black Lives Matter movement were led by a 21-year-old white supermodel armed with a can of fizzy soda, then maybe everyone would just get along.
The ad, released on Tuesday depicts Jenner in the middle of a photo shoot when she happens to notice a protest heading down the street.
The commercial is unclear about what the smiling attractive demonstrators are upset about and are only seen with their placards reading "peace" and "love" and "join the conversation."
So despite, no information on what the protest is about, Jenner decides to jump in and join them. Possibly all because of an attractive cello player. She rips off her blonde wig, wipes off her lipstick and joins the marchers.
The part that is causing the most controversy is that Jenner reaches the surprisingly calm front-line protest where she spots an officer. She walks up to the officer, hands him a pepsi and he takes a sip as a muslim woman in a headscarf takes a picture and the entire crowd cheers.
Now, black lives matter claims that Pepsi has appropriated a racial movement to sell a global fizzy drink brand. Many people believe the final scene in particular id a direct reference to a very defining image of the Black Lives Matter Movement where a black woman was being peacefully detained by police.